US Hispanics and COVID-19: Spanish-Language Outreach & Crisis Communications

NACDD’s partner, Hispanic Communications Network (HCN) has created a white paper outlining the unique and unmet challenges Hispanic communities face amidst the COVID-19 outbreak and resulting economic upheaval.

With over 40 years of experience, HCN is the leading full-service, social change marketing agency delivering culturally driven – not translations driven – multimedia strategies to promote health equity and improve quality of life. Their content is produced by Latinos, for Latinos. As the largest U.S. producer and syndicator of Spanish-language public interest and educational content for traditional and digital media, organizations rely on HCN to positively impact issues that disproportionately affect Hispanics. Through its La Red Hispana multimedia networks, HCN currently reaches a measured audience of 8 million in urban, mid-sized and rural Hispanic markets weekly.

On page 7 of the white paper, you will find HCN’s recommendations for culturally appropriate communications solutions to address the scarcity of credible Spanish-language information and resources available to the public—especially for consumers who do not normally visit government portals. These recommendations are designed to enhance the ability of government agencies and nonprofits to fulfill their mission by connecting Spanish-speaking consumers and Hispanic stakeholders to their agency resources, initiatives, and programs.

You can access the white paper here:
US Hispanics and COVID-19: Spanish-Language Outreach & Crisis Communications

For more information, please contact: Alison Rodden, CEO at alison.rodden@hcnmedia.com.