In 2015, the Centers for Disease Control and Prevention (CDC) funded the National Association of Chronic Disease Directors (NACDD) to collaborate with the Endocrine Society and PATH to build partnerships to improve laboratory measurements of chronic disease biomarkers. Through this collaboration, PATH has developed strategic and communications plans to accomplish its mission. During its April 22, 2016 meeting, PATH identified the following objectives, audiences, messages, tactics and opportunities as part of a communication strategy.