Generate, Educate, Activate, Respond (GEAR) Groups
Communicating the Value of Public Health – An Overview of this Cross-Cutting Topic for All GEAR Groups
GEAR Group members will participate in peer-to-peer learning and sharing opportunities, discuss challenges and solutions in communicating the value of public health, gather and disseminate shared learning, and advance public health practice as it relates to the four chronic disease domains and health equity.
Chronic diseases and conditions are the major drivers of sickness, disability, and health costs of the nation. The Triple Aim—improving population and public health outcomes for these conditions, improving quality of care and patient satisfaction, and reducing health care costs requires enhanced collaboration between public health, the health care delivery system, and the broader community. The focus of the 2017 round of NACDD GEAR Groups will be on communicating the role and value that public health has in achieving the Triple Aim. The five GEAR Groups described below will look through the lens of health equity and CDC’s four chronic disease domains to discuss how public health can more effectively communicate the value of their chronic disease prevention and control efforts and outcomes to a variety of stakeholders. Through the work of these five GEAR Groups, we hope to better understand how public health can support the work of our partners and, together, meet the goals of the Triple Aim.
All members will receive information to implement and share with colleagues and partners. Select GEAR Group members from each group will have an opportunity to present at the 2017 NACDD Chronic Disease Academy (exact location and dates to be announced).
Through the lens of the CDC chronic disease domains and Health Equity, participants will identify the roles and value of public health in achieving the Triple Aim, which includes:
- improving population and public health outcomes through evidence-based strategies,
- improving health-related quality of life, and
- overcoming barriers and/or challenges in order to maximize limited resources.
GEAR Group 1: Communicating the Value of Public Health through Data and Surveillance
GEAR Group 1 members will share experiences in using quantitative data, qualitative data, and epidemiological methods to help decision makers, project partners, and other groups understand the value of public health and evidence-based public health approaches. Participants will also discuss lessons learned and tailoring messages to meet audience needs. GEAR Group 1 is not limited to chronic disease/health promotion staff or state health department staff with an educational background and experience in epidemiology, evaluation or statistics.
GEAR Group 1 Approach
- Team members will gain knowledge in using data and methods to communicate the value of public health.
- Team members will share knowledge and experience in using data and methods to better understand evidence- based population health strategies.
- Team members will build capacity in tailoring messages to meet the needs of target audiences in order to improve health-related quality of life.
GEAR Group 2: Communicating the Value of Public Health focusing on Domain 2 (environmental approaches to support health and promote healthy behaviors)
GEAR Group 2 will discuss environmental approaches specifically those implemented by the public health work force in collaboration with partners. This group will discuss communicating the value of public health across multiple sectors in the community, schools and childcare settings, worksites and business considering environmental approaches that impact policies and the social and physical environments specifically focusing on improving physical activity, improving nutrition and reducing tobacco use.
GEAR Group 2 Approach
- Team members will increase their Domain 2 Environmental Approaches knowledge about working with multi-sector partnerships and the public health workforce to promote the field of public health.
- Team members will gain knowledge on how to improve health-related quality of life by collaborating with partners, the workforce and others to promote the value of public health as it relates to improving the community, schools and childcare settings, and worksites and businesses.
- Team members will learn about best practices in how to overcome barriers and/or challenges identified in order to promote environmental approaches and the role of public health.
GEAR Group 3: Communicating the Value of Public Health to Health Systems
GEAR Group 3 will address the role of public health in implementing health system interventions that increase the use and improve the quality of clinical and other preventive services. Members of this group will discuss where the intersection exists between public health and the healthcare system, and will share examples of effective ways in which public health has supported health system-related activities. Ultimately, this group will help to define what public health offers to health systems that are working to impact the health and health outcomes of the population they serve.
GEAR Group 3 Approach
- Team members will gain knowledge in how to communicate the value of public health’s role in increasing the use of and improving the quality of clinical and other preventive services.
- Team members will share knowledge and experience about how they have partnered with health systems to overcome barriers and challenges to maximize limited resources.
- Team members will gain knowledge in how to work with health systems to improve health-related quality of life.
GEAR Group 4: Communicating the Value of Public Health through Community-Clinical Linkages
GEAR Group 4 will discuss the public health strategies that are effective in linking community and clinical services to help ensure that people with or at high risk of chronic diseases have access to the resources they need to prevent or manage these diseases. The Group will share how they are improving links between the community and clinical settings to offer community delivery of proven programs, to which patients may be referred by a clinician, with third-party payments to community organizations and lay providers.
GEAR Group 4 Approach:
- Team members will explore how to communicate the value of public health’s role in increasing linkages between evidence-based community programs and clinical services to improve health outcomes.
- Team members will share knowledge and experience about how they have partnered with health systems and community resources to overcome barriers and challenges to maximize limited resources.
- Team members will gain knowledge in how to work with health systems and community resources to improve health-related quality of life.
GEAR Group 5: Communicating the Value of Public Health through Health Equity
State health departments are the foundation of the US public health system but often implement programs that are heavy behavioral risk focused. Valuing public health services requires understanding and employing systems to insure all individuals have opportunities to live their full health potential thereby facilitating health equity. To achieve this desired population health outcomes, state health departments must consider upstream approaches that drive poor health outcomes and inequalities. The health equity gear group members will explore and develop strategies to communicate the value of public health services by addressing upstream and structural inequalities across all domains that contribute to poor health outcomes.
GEAR Group 5 Approach
- Team members will use the analysis of relevant behavioral, environmental and social determinants of health data to communicate effective strategies for health promotion and chronic disease prevention.
- Team members will review evidence-based approaches intended to improve the health outcomes of vulnerable populations, and identify strategies to communicate those desired outcomes with a health equity lens.
- Team members will identify examples of how limited public health resources can be used to work toward health equity.